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Press releases

German Brand Award 2018 - Die Gewinner stehen fest

The German Brand Award 2018 announces its winners

18.06.2018

Accenture, Bilfinger, Biobiene, DFL Deutsche Fußball Liga, Famigros, Lufthansa AG, MediaMarkt, Schwarzkopf SalonLab, Stenz Beard Care and ZF are the major winners of this year's event. The jury has named Antje Dewitz, CEO of VAUDE, »Brand Manager of the Year«.

Award ceremony
of the
German Brand Award 2018

Film: signaturefilms.de

Logo

Download the Logo of the German Brand Award 2018 here.

Download (Zip-File)

Press pictures
of the German Brand Award 2018

You'll find all pictures for your press work in our media center below.

You can download all pictures with a click on the golden plus. In the overlay you'll see a download button and the credits you have to quote if you use the picture.

Preisverleihung/Award ceremony

German Brand Award 2018

German Brand Award 2018

Ort: Palazzo Italia, Berlin - Quelle: Rat für Formgebung. Foto: Manuel Debus

German Brand Award 2018

German Brand Award 2018

Ort: Palazzo Italia, Berlin - Quelle: Rat für Formgebung. Foto: Manuel Debus

German Brand Award 2018

German Brand Award 2018

Ort: Palazzo Italia, Berlin - Quelle: Rat für Formgebung. Foto: Manuel Debus

German Brand Award 2018

German Brand Award 2018

Ort: Palazzo Italia, Berlin - Quelle: Rat für Formgebung. Foto: Manuel Debus

German Brand Award 2018

German Brand Award 2018

Ort: Palazzo Italia, Berlin - Quelle: Rat für Formgebung. Foto: Manuel Debus

German Brand Award 2018

German Brand Award 2018

Ort: Schlüterhof, Berlin - Quelle: Rat für Formgebung. Foto: Manuel Debus

German Brand Award 2018

German Brand Award 2018

Ort: Schlüterhof, Berlin - Quelle: Rat für Formgebung. Foto: Manuel Debus

German Brand Award 2018

German Brand Award 2018

Ort: Schlüterhof, Berlin - Quelle: Rat für Formgebung. Foto: Manuel Debus

German Brand Award 2018

German Brand Award 2018

Ort: Schlüterhof, Berlin - Quelle: Rat für Formgebung. Foto: Manuel Debus

German Brand Award 2018

German Brand Award 2018

Ort: Schlüterhof, Berlin - Quelle: Rat für Formgebung. Foto: Manuel Debus

German Brand Award 2018

German Brand Award 2018

Ort: Schlüterhof, Berlin - Quelle: Rat für Formgebung. Foto: Manuel Debus

German Brand Award 2018

German Brand Award 2018

Ort: Schlüterhof, Berlin - Quelle: Rat für Formgebung. Foto: Manuel Debus

German Brand Award 2018

Ort: Schlüterhof, Berlin - Quelle: Rat für Formgebung. Foto: Manuel Debus

Best of Best

German Brand Award 2018 Best of Best - Accenture - Employer Brand of the Year

German Brand Award 2018 Best of Best - Accenture - Employer Brand of the Year

v.l.n.r.: Dr. Saskia Diehl, Geschäftsführerin GMK Markenberatung, Andrea Weidemeyer, Head of Employer Branding, Sonja Thonfeld, beide Accenture, Christian Rummel, Deputy Global Head of Brand Communications & CSR - Quelle: Rat für Formgebung. Foto: Manuel Debus

German Brand Award 2018 Best of Best - Bilfinger SE - Service Brand of the Year

German Brand Award 2018 Best of Best - Bilfinger SE - Service Brand of the Year

v.l.n.r.: Dr. Saskia Diehl, Geschäftsführerin, GMK Markenberatung, Dr. Sebastian Rudolph, Head of Corporate Communications & Public Affairs, Stephanie Gläßer, Manager Marketing Communications, beide Bilfinger, Christian Rummel, Deputy Global Head of Brand Communications & CSR, Deutsche Bank - Quelle: Rat für Formgebung. Foto: Manuel Debus

German Brand Award 2018 Best of Best - Biobiene - Sustainable Brand of the Year

German Brand Award 2018 Best of Best - Biobiene - Sustainable Brand of the Year

v.l.n.r.: Dr. Saskia Diehl, Geschäftsführerin, GMK Markenberatung, Marcel Sufrain, Sabine Rocher, CEO, beide Biobiene, Christian Rummel, Deputy Global Head of Brand Communications & CSR - Quelle: Rat für Formgebung. Foto: Manuel Debus

German Brand Award 2018 Best of Best - DFL - Digital Brand of the Year

German Brand Award 2018 Best of Best - DFL - Digital Brand of the Year

v.l.n.r.: Dr. Saskia Diehl, Geschäftsführerin, GMK Markenberatung, Christian Pfennig, Thomas Markert, Christian Rummel, Deputy Global Head of Brand Communications & CSR - Quelle: Rat für Formgebung. Foto: Manuel Debus

German Brand Award 2018 Best of Best - Dr. Antje von Dewitz - Brand Manager of the Year

German Brand Award 2018 Best of Best - Dr. Antje von Dewitz - Brand Manager of the Year

v.l.n.r.: Andrej Kupetz, Geschäftsführer Rat für Formgebung; Dr. Antje von Dewitz, VAUDE Sport GmbH & Co. KG - Quelle: Rat für Formgebung. Foto: Manuel Debus

German Brand Award 2018 Best of Best - Lufthansa AG - Corporate Brand of the Year

German Brand Award 2018 Best of Best - Lufthansa AG - Corporate Brand of the Year

v.l.n.r.: Dr. Saskia Diehl, Geschäftsführerin, GMK Markenberatung, Peter Martin, Nicole Mies, Christian Rummel, Deputy Global Head of Brand Communications & CSR - Quelle: Rat für Formgebung. Foto: Manuel Debus

German Brand Award 2018 Best of Best - MediaMarkt - Brand Innovation of the Year

German Brand Award 2018 Best of Best - MediaMarkt - Brand Innovation of the Year

v.l.n.r.: Dr. Saskia Diehl, Geschäftsführerin, GMK Markenberatung, Markus Schwitzke, Patricia Tina Jokisch, Christian Rummel, Deputy Global Head of Brand Communications & CSR - Quelle: Rat für Formgebung. Foto: Manuel Debus

German Brand Award 2018 Best of Best - Schwarzkopf SalonLab - Product Brand of the Year

German Brand Award 2018 Best of Best - Schwarzkopf SalonLab - Product Brand of the Year

v.l.n.r.: Dr. Saskia Diehl, Geschäftsführerin, GMK Markenberatung, Thomas Förster, Jordan Katzarov, Christian Rummel, Deputy Global Head of Brand Communications & CSR - Quelle: Rat für Formgebung. Foto: Manuel Debus

German Brand Award 2018 Best of Best - Stenz - Newcomer Brand of the Year

German Brand Award 2018 Best of Best - Stenz - Newcomer Brand of the Year

v.l.n.r.: Dr. Saskia Diehl, Geschäftsführerin, GMK Markenberatung, Florian Ehrnböck und Partnerin, Christian Rummel, Deputy Global Head of Brand Communications & CSR - Quelle: Rat für Formgebung. Foto: Manuel Debus

German Brand Award 2018 Best of Best - ZF - Digital Transformation of the Year

German Brand Award 2018 Best of Best - ZF - Digital Transformation of the Year

v.l.n.r.: Dr. Saskia Diehl, Geschäftsführerin, GMK Markenberatung, Dr. Thomas Deigendesch, Philipp Braun, Christian Rummel, Deputy Global Head of Brand Communications & CSR - Quelle: Rat für Formgebung. Foto: Manuel Debus

Dialog corner

Katrin Menne, Merck KGaA und Arndt Papenfuß, Franz Kaldewei GmbH & Co KG - Ort: Palazzo Italia, Berlin - Quelle: Rat für Formgebung. Foto: Manuel Debus

Dialog corner - Employer Branding

Dialog corner - Employer Branding

Dr. Antje von Dewitz, VAUDE Sport GmbH & Ko KG (links) und Matthias Oetting, WILO SE - Ort: Palazzo italia, Berlin - Quelle: Rat für Formgebung. Foto: Manuel Debus

Dialog corner - markenorientierte Unternehmensführung

Dialog corner - markenorientierte Unternehmensführung

Nicole Mies, Lufthansa AG und Thomas Förster, Henkel AG - Ort: Palazzo italia, Berlin - Quelle: Rat für Formgebung. Foto: Manuel Debus

Dialog corner - markenorientierte Unternehmensführung

Dialog corner - markenorientierte Unternehmensführung

Bühne: Nicole Mies, Lufthansa AG und Thomas Förster, Henkel AG - Ort: Palazzo italia, Berlin - Quelle: Rat für Formgebung. Foto: Manuel Debus

Dialog corner - Digitale Services und Marke

Dialog corner - Digitale Services und Marke

Christina Bay (rechts), Dortmunder Lebensversicherung AG; Dr. Christian Wolter (ganz links), Adam Riese GmbH- Ort: Palazzo italia, Berlin - Quelle: Rat für Formgebung. Foto: Manuel Debus

Dialog corner - Marke und Innovation

Dialog corner - Marke und Innovation

Sabine Rother, Biobiene; Mario Dreismann, Ansorg GmbH - Ort: Palazzo Italia, Berlin - Quelle: Rat für Formgebung - Foto: Manuel Debus

Press contact

For questions about the German Brand Award or the German Design Council please do not hesitate to contact us.

Janine Wunder
Vice President Communications and Marketing
wunder(at)german-design-council.de
+49 69 747486 - 42

Alexandra Sender
Editor Communications and Marketing
sender(at)german-design-council.de
+49 69 747486 - 37

Ulla Weismüller
Editor Communications and Marketing
weismueller(at)german-design-council.de
+49 69 747486 - 36

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