Apply now for the German Brand Awards 2026 and join the anniversary edition
Apply now: the German Brand Awards 2026 make your work visible
The German Brand Awards rank among the most important marketing prizes in the German-speaking world. Each year, they honour brands that stand out through clear purpose, strategic excellence and creative relevance. Whether hidden champion, regional or global player – the awards recognise brands that are already providing answers to the questions of tomorrow.
A step forward …
“Brand Forward” stands for the bold step ahead, without losing sight of one’s roots. The motto highlights the balance between people and technology, conviction and innovation, strategy and creativity. Brands that act with foresight view change not as a risk, but as a driving force.
… a look back
In 2026, the German Brand Awards celebrate their anniversary. Since their premiere 10 years ago, they have evolved from an industry event into a cross-sector platform for excellent brand management. What began in Berlin with 250 guests at the VW DRIVE Forum now brings together over 750 brand leaders and creators at the Uber Eats Music Hall. We look back with pride on every single award show – and on the unique mix of knowledge exchange, networking and the genuine celebration of team success.
Save the Date: Showtime in Berlin
On 25 June 2026, the winners of the German Brand Awards can look forward to a very special day dedicated to the anniversary. The German Brand Convention at midday marks the first highlight: Keynote speakers will share industry insights. Winning teams will present their best cases. Framed by a gala dinner, the Awards Show is the second highlight. Not only because the ceremony sets a benchmark – it brings the leading brand creators from across the German-speaking world together, at one table and on one stage.
At a glance:
- Call For Entries: 28 October 2025
- Early Bird Discount until: 5 December 2025
- Submission Deadline: 27 February 2026
- Jury Session: 18 March 2026
- Awards Show: 25 June 2026
