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German Brand Award 2025

MAHLE wins Gold for sustainability as a credible strategy

© MAHLE International GmbH

The future of the automotive industry lies in climate-neutral mobility. With this conviction, technology group MAHLE demonstrates how social responsibility and brand management can successfully go hand in hand. At the German Brand Awards 2025, MAHLE received a Gold distinction in the category Branded CSR Activities – Environmental.

Around the world, one in two vehicles contains MAHLE components. Reflecting this scale, the company – founded in Stuttgart in 1920 – has launched the programme “MAHLE drives sustainability forward successfully”, combining ecological, social and economic dimensions. In its CSR model, the group positions sustainability as a guarantee for the future. The jury praised measures such as the integration of low-emission technologies along the entire value chain and their clear, transparent communication.

“This project is an impressive example of how sustainability can be successfully integrated into brand identity.”
Jury des German Brand Award 2025 

© MAHLE International GmbH
© MAHLE International GmbH
© MAHLE International GmbH
© MAHLE International GmbH

With the Gold distinction, the work and commitment of a team was recognised that unites innovative brand communication, sustainable transformation and social responsibility at MAHLE.

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