German Brand Awards: New Website for the Leading Branding Competition

The German Brand Awards celebrate excellence in brand leadership, and now that commitment is reflected in our digital presence. Together with Edenspiekermann and Schaffrath Digital, we’ve not just designed a new website, but developed a digital platform that’s ready for what’s next. With the relaunch we’re providing a fresh and contemporary space for everything that drives strong brands and branding experts: from submitting entries and exploring jury insights to joining the award show.

The site offers a cleaner design, intuitive navigation, and faster loading times – fully optimised for all devices. You'll find all the essential information clearly structured: how to take part, award categories, past winners, jury members, and expert insights from across the branding world.

Relaunch of the German Brand Awards Website: Making Brand Leadership Tangible Online

This relaunch was driven by a shared goal: to translate the identity and impact of the German Brand Awards into a modern, digital experience. Together with experts in UX, design, editorial, and development, we’ve created a platform that that goes beyond information; it inspires action and ideas.

“Our ambition was to make the competition as engaging online as we see it in essence: a stage for brands that lead with conviction. The new website reflects this idea – it’s clear, high-quality, and focused on what truly matters. At the same time, we aimed to create a platform that is just as future-oriented as the brands we celebrate: technically responsive, intuitively designed, and ready to grow with us.”
– Annette Kießling, Project Lead

Everything at a Glance: Entries, Jury Insights, and Award-Winning Brands

The new website is now live, featuring up-to-date information on how to participate in the German Brand Awards, current jury members, award categories, previous highlights, and inspiring brand stories.