HEEET wins Best of Best for brand identity with team spirit
Two traditional craft businesses have merged to form a bold new brand: HEEET. For decades, Bäcker Haustechnik and Willi Gräf had been established players in heating, sanitary and air-conditioning technology. Yet, like many medium-sized companies, they faced central challenges: a shortage of skilled workers, generational transition, and the need to strengthen their appeal as an employer. Out of a successful collaboration emerged a forward-looking fusion – and a brand ready for the future.
Two teams, one modern corporate culture
The jury of the German Brand Awards agreed: with HEEET, a brand has emerged that goes far beyond a simple rebranding. Rooted in organically grown cohesion and shared core values, the new name, visual identity and corporate culture stand as a model for the future of an entire industry.
The jury was particularly impressed by the strategic involvement of employees, which not only strengthened identification with the new brand but also fostered a collegial and committed working atmosphere.
With the title Best of Best at the German Brand Awards 2025, HEEET was recognised for successful employer branding. The award sends a clear signal not only to clients but also speaks for itself within the competitive landscape.
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