E.ON wins Gold and Best of Best for outstanding brand leadership
Smoking chimneys and fossil energy have become the villains of a climate-conscious society. E.ON is deliberately breaking away from these images. With the relaunch campaign “Revamping an Iconic Brand”, the brand, established 25 years ago, positions itself as a key player in a new energy age.
Rethought and visually refined
The new brand identity focuses on reduction and clarity: the iconic E.ON red takes centre stage, with the logo serving as the foundation for all brand assets. The result is a clear, consistent appearance that convinced the jury.
Developed by the agencies Peter Schmidt Group, TEAMBBDO – The Marketing Group and VIVALDI Group, the strategy and communication unite purpose, brand attributes and corporate culture under the concept of the “Playmaker Dot.” In the jury’s assessment, “Revamping an Iconic Brand” stands out as a showcase for contemporary brand management. The panel praised the coherent integration of typography, signature corporate sound and 3D illustration style. Particularly striking was the innovative use of AI to create brand-consistent and agile assets.
With the Gold and Best of Best distinction, the German Brand Awards honoured one of Europe’s largest corporate brands in the energy sector. E.ON demonstrates that courage to change, technological innovation and clear brand leadership are essential to future viability in a market shaped by transformation.
