What to expect at the German Brand Convention
Three stages. Nine panels. More than just an event.
For 10 years, the German Brand Awards have been honouring outstanding brands, campaigns and strategies. They have always focused on future developments and are judged by a growing panel of experts. The programme of the German Brand Convention also pursues this aim under the motto Brand Forward: it focuses on the topics that are currently at the forefront of brand makers’ minds. Experienced speakers share insights from the field. Award-winning companies present their case studies, whilst established brands and newcomers discuss the secrets behind their success.
Those attending this afternoon will know more than anyone else. This is because the consumer survey “Between Efficiency and Loss of Trust: How Much AI Can a Brand Handle?” will be presented for the very first time at the German Brand Convention by the market research institute Ipsos. Key facts from the “Deutscher Markenmonitor 2026” complement the wealth of evidence. The ideal starting point for on-site discussions and practical decisions.
The format of the German Brand Convention gives you the choice: with three stages and nine panels, everyone decides for themselves how their afternoon will unfold. The Main Stage for keynotes with a large audience. The Podium for genuine exchange with roaming microphones and Q&As. The Cube for those who like it intense: speakers and audience on the same level, limited space, condensed discussion – and the feeling of being right in the thick of it.
Our most powerful tool? Networking!
When stakeholders from industry, SMEs and the creative sector come together, it means plenty of new contacts. Refreshment breaks between panels, as well as the spacious atmosphere of the Uber Eats Music Hall, provide the perfect opportunity to strike up a conversation. Winning teams will have the opportunity to showcase their success with plenty of photo opportunities – and, last but not least, to engage in conversation with jury members and media representatives.
As the organiser of the German Brand Awards, the German Design Council will also have representatives on site to offer advice on transformation processes, circular design and sustainable brand management.
