Submission
With over 1,600 entries from 18 countries, the German Brand Awards are one of the most prestigious prizes for holistic brand management. Would you like to take part? You can find all the information you need about entering here.
USP
Visibility and recognition
Visibility and recognition
Visibility and recognition
Visibility and recognition
The Top 16
The 16 best entries in the additional categories set new standards and are honoured on stage with the title Best of Best.
* All prices are per project and are exclusive of VAT at the statutory rate.
Key Dates
Who is behind the German Brand Award?
The German Brand Awards are an initiative of the German Design Council and GMK Markenberatung.
Where do I log in?
Have you already taken part in a German Design Council award or started a submission for the German Brand Awards? If so, log in to the Portal using your account. If you’d like to create an account to make a submission, you’ve come to the right place.
How does the judging process work?
The jury assesses all entries independently and according to set criteria. These include, amongst others:
- Originality and brand identity
- Brand distinctiveness
- Differentiation from the competition
- Relevance to the target audience
- Consistency of the brand outcome
- Quality of design
- Degree of innovation
- Sustainability
- Continuity
- Future viability
- as well as economic factors such as growth, price premium and economic success