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“Probably the only thing worse than using AI is not using it,” says Katrin Menne as she opens the panel at the German Brand Convention 2026 – striking a chord with a …

The question is no longer whether influencer marketing will evolve, but how: on social media, external creators already lend brands their faces very successfully. So …

“Worse than a coin toss,“ is how Gunter Theophile of Ipsos assesses one of the latest study findings on AI labelling requirements. Only 44% of respondents correctly …

It’s not a question of ‘if’, but ‘how well’: almost all German companies now have an AI strategy. At the German Brand Convention 2026, three experts therefore shared …

Whether it’s a heavyweight or a love brand, Henning Klimczak creates brand identities that entire companies realign themselves with, that resonate even in the smallest …

Fibre, postbiotics, apple cider vinegar and branding as a lever – Fabian Huber and Lara Schön from Super Pop have made a convincing case with this formula. The …

What school doesn’t teach us, life teaches us eventually. What happens when the two are combined? LifeTeachUs shows how social commitment can give rise to a brand. The …

No big advertising budget, no master plan – just an iPhone 8 and the courage to show himself. In this interview, Philip Hitschler-Becker, hitschies CEO and Brand …