Shape perception, win recognition

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The award that makes brand success visible.

With the German Brand Award, the German Design Council honours individuals and companies that set new standards in the world of branding and gives them a stage.

6.300
Submissions

We look back on 6,300 impressive projects submitted since 2016 across 92 categories. Brimming with creativity, vision and brand impact.

110 x
Spotlight

We brought 110 Best of Best projects to the stage, redefining brand leadership and asserting a strong market presence.

3.800
Guests

Since 2016, the German Brand Convention has brought the industry together and put outstanding brands in the spotlight.

Why enter?

Brand Excellence That Delivers

The German Brand Awards don’t just honour design, they recognise holistic brand leadership. Winners stand out through clarity, relevance and future-readiness. And show what strong branding means today.

read more about the Awards
Why enter?

DecisionsThat Matter

Our independent jury brings together leading minds from business, academia, consulting and the creative industries. Their decisions are transparent, professional and focused on what truly matters, making the German Brand Awards a distinction with real impact.

Why enter?

More Visibility.More Impact.

The German Brand Awards put your brand centre stage – with international recognition, trend-driven categories and over 700 guests at the awards ceremony. A platform for visibility, relevance and real exchange.

Key dates

06 December 2024
Early-Bird Deadline
21 February 2025
Registration Deadline
13 March 2025
Jury Session
26 June 2025
Awards Show

Featured Jury

Ute Röseler
Professor Brand Communication (2016-2025)
Jörg Adami
Co-Founder, esports player foundation
Rainer Busch
Director Global Brand Management, Bosch Home Comfort
Philipp Bierbaum
Managing Director, DAMM & BIERBAUM

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