Shape Perception, Win Recognition

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The award that makes brand success visible.

With the German Brand Awards, the German Design Council honours individuals and companies that set new standards in the world of branding and gives them a stage.

6.300

Submissions

We look back on 6,300 impressive projects submitted since 2016 across 92 categories. Brimming with creativity, vision and brand impact.

110 x

Spotlight

We brought 110 Best of Best projects to the stage, redefining brand leadership and asserting a strong market presence.

3.800

Guests

Since 2016, the German Brand Convention has brought the industry together and put outstanding brands in the spotlight.

Why enter?

Brand Excellence That Delivers

The German Brand Awards don’t just honour design, they recognise holistic brand leadership. Winners stand out through clarity, relevance and future-readiness. And show what strong branding means today.

DecisionsThat Matter

Our independent jury brings together leading minds from business, academia, consulting and the creative industries. Their decisions are transparent, professional and focused on what truly matters, making the German Brand Awards a distinction with real impact.

Why enter?

More Visibility.More Impact.

The German Brand Awards put your brand centre stage – with international recognition, trend-driven categories and over 700 guests at the awards ceremony. A platform for visibility, relevance and real exchange.

Key dates

Registration deadline

219days

28 October 2025

Call for Entires

27 February 2026

Registration Deadline

18 March 2026

Jury Session

25 June 2026

Awards Show

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News

German Brand Award 2025

From a Networking Event to a Branch Platform

The German Brand Convention 2025 made one thing clear: Networking today also means shaping the future together. Under the guiding theme Code and Culture, the event …

Special Winner 2025

“The Energy Transition Should Feel Like a Lifestyle – Almost a Cultural Movement”

With a clear purpose, bold design, and a digital operating system for the energy transition, 1KOMMA5° impressed both jury and public alike. And won this year’s German …

Special Winner 2025

How a Sustainable Thought Became a Brand

Martin Höfeler is considered a pioneer of the German fair fashion scene. With Armedangels, he has shown how sustainability and commercial success can be combined. In …

Special Winner 2025

When the Fight Against Food Waste Bears Its Fruits

Every second, 80.000kg of food statistically ends up in the bin worldwide. The social impact company Too Good To Go wants to change this and is declaring war on food …

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