Richter Erzgebirge
Winner
Excellent Brands
Fast Moving Consumer Goods
Credits
Company / Customer
Designer
Details
The Richter butcher shop was founded in 1969. The sons of the company founder have been running the company for over 25 years. Today it is a company with 120 branches and 700 employees. The DLG gold medals demonstrate the highest quality. The heart of the company's successors beats for quality and their homeland, the Ore Mountains. A strong regional focus was the reason for the “Richter Erzgebirge” brand. With a new look for the logo, packaging and branches, we are heading towards the future.
The Jury‘s Statement
The Richter Erzgebirge brand is characterised by consistent brand development and deep regional roots in the Erzgebirge. The comprehensive strategy process with intensive workshops and the redesign of the corporate design has made the brand fit for the future. Despite the enormous growth, the company has managed to preserve the family spirit and reflect it in a modern brand identity. This successful balance between tradition and sustainability makes Richter Erzgebirge a speciality in the FMCG industry.
