SANLUCAR
Winner
Excellent Brands
Fast Moving Consumer Goods
Credits
Company / Customer
Designer
Details
Remember those sunny vacations? Our 100 varieties of fruits and vegetables feel the same way. Whether it's strawberries from Germany, grapes from Italy, or tomatoes from Tunisia, our produce comes from the best growing regions, basking in the sun and bursting with delicious flavour. Our vision is to bring "Natural joy and health" to everyone, and our mission is to provide all people with the most natural, fresh, and flavourful fruits and vegetables. So that we can be proud of it.
The Jury‘s Statement
With its authentic brand message "Taste the SUN", SanLucar has succeeded in creating an emotional connection with consumers. By consistently focussing on naturalness, healthy enjoyment and sustainable production, SanLucar clearly stands out in the highly competitive market of fast-moving consumer goods. The combination of top quality, a strong commitment to social and ecological projects and skilful staging at the point of sale demonstrates exemplary brand management. This consistent brand work not only provides people with high-quality fruit and vegetables, but also conveys a sense of joie de vivre - an outstanding example of successful brand communication.
