Kleiner Feigling
Winner
Excellent Brands
Fast Moving Consumer Goods
Details
One of the most popular party spirits for 30 years: Kleiner Feigling - the cult drink with the open pair of eyes! Carnival, bachelor party, festivals or club parties - wherever there's a party, Kleiner Feigling is the drink of choice. The finest vodka and fruity fig flavour form the basis for the exceptionally good taste. If you want variety without sacrificing quality enjoyment, the different flavours and regular limited editions are perfect for you.
The Jury‘s Statement
As a synonym for exuberant celebration culture and variety of tastes, the little coward has established himself as an indispensable market companion in the dynamic world of consumer goods. The family-owned company Behn, deeply rooted in tradition and at the same time a pioneer in the spirits industry, has managed to conquer the hearts of people through continuous innovation and a clear brand profile. With the introduction of regular limited editions and the expansion of the range, Kleiner Feigling underlines its ability to set trends and celebrate community. This commitment to quality, diversity and commonality makes Kleiner Feigling an outstanding example of successful brand management in a highly competitive market.
