Toni M.
Winner
Excellent Brands
Fast Moving Consumer Goods
Details
Strategic brand workshop. Development of a new brand including naming, corporate design, word/figurative mark, communication channels. Development of a website including concept, UI & various DEV developments. Conception & design of packaging. Concept, planning, design of an exhibition stand.
The Jury‘s Statement
With the introduction of a vegan tuna alternative based on wheat protein, Toni M., a brave newcomer in the field of fast-moving consumer goods - a real innovation. The bold and colorful design of the packaging attracts attention at the point of sale and reflects the fresh and unconventional brand that stands out from the competition. Through the consistent use of sustainable materials, Toni M., also sets a strong signal in terms of environmental awareness. With this holistic approach, the company proves that it is possible to reconcile enjoyment, ethics and aesthetics.
