Spar Vorarlberg
Winner
Excellent Brands
Fast Moving Consumer Goods
Credits
Company / Customer
Designer
Details
DORNBIRN / AUSTRIA. Spar is one of the largest food retailers in Austria. In the state of Vorarlberg, regionality and the sale of regional products are among the most important success factors in the region. In addition, finding and training young people is one of the major challenges for Spar Vorarlberg. A magazine, which is distributed four times a year, aims to communicate topics such as regionality, training and career opportunities.
The Jury‘s Statement
Spar Vorarlberg stands out for its commitment to regionality and the promotion of young talents. The quarterly magazine, which is distributed throughout Vorarlberg, not only focuses on regional products and their producers, but also highlights the training and career opportunities at Spar Vorarlberg. The concept of presenting apprentices on the cover is particularly innovative, which makes the brand human and accessible. This strategy underlines the importance of local ties and the promotion of young talent in a fast-moving market environment.
