brewbee – die neue Food-Upcycling-Marke
Gold
Excellent Brands
Fast Moving Consumer Goods
Details
«I just can’t accept all of the valuable and nourishing by-products and fibre not being used the way they deserve to be.» This commitment of Karl Locher, co-owner of the Locher brewery from Appenzell (CH), builds the basis of the new launched food upcycling brand «brewbee». The valuable, unused by-products from the brewery are rescued and transformed into delicious, sustainable food, such as pizza, chips and muesli – true to the motto: brewbee makes good even better.
The Jury‘s Statement
The Locher brewery from Appenzell (CH) impresses with its food upcycling brand brewbee. They collect the by-products of beer brewing and process them into enjoyable, sustainable foods such as pizza, crisps and muesli. This form of circular economy makes sustainable enjoyment a tangible experience. With its consistent sustainability strategy and honest brand image, brewbee stands out as a holistically sustainable brand that combines enjoyment with clear added value.
