Weiterentwicklung der Marke KKH - von der strategischen Konzeption bis zur Implementierung
Winner
Excellence in Brand Strategy and Creation
Brand Strategy – B2C
Details
The brand identity and design have been further developed from 2021. Both project packages have been completed. The new design is being gradually implemented. A concept for implementation and measurement was developed. Internal implementation has begun. The implementation of the measurement concept for image, brand strength and awareness measurement began with zero measurements.
The Jury‘s Statement
The health insurance company KKH has surpassed itself with its comprehensive brand development and is setting new standards in the healthcare sector. With a clear focus on the needs of the insured, a strategic repositioning and a fresh, accessible design, the brand creates a new kind of consumer proximity. The systematic involvement of the target group in the development process and the consistent implementation on all channels are evidence of a deep understanding of effective brand communication. This holistic approach clearly sets KKH apart from other market players and defines what true customer-orientation means in the healthcare sector.
