Life is waterful.
Winner
Excellence in Brand Strategy and Creation
Brand Strategy – B2C
Details
Based on the new brand positioning, the task was set to create a global brand platform and communication that boost the values of hansgrohe – and ultimately drives brand salience. Appealing with a human, inspirational and positive tonality to create a new unexpected presence of the brand. Life is waterful: A flexible headline mechanic in combination with a coloured green grid ensures stand out while allowing flexibility for market implementation across key touchpoints – both online and offline.
The Jury‘s Statement
hansgrohe, synonymous with holistic bathing experiences that combine water and energy-saving technology with well-thought-out functionality and sustainability, launches a new initiative with "Life is waterful". The inspiring and positive tonality of the campaign, combined with a flexible headline mechanism and a colored, green grid, ensures attention and enables flexible implementation at all touchpoints - online and offline. With its commitment to design, comfort and enjoyment in line with a sustainable lifestyle, hansgrohe clearly stands out from the competition. The ability to transform everyday water routines into extraordinary experiences is reflected in every aspect of the campaign and underscores the brand’s people-centric approach.
