Anleitner Erlebnis.Brennerei
Gold
Excellence in Brand Strategy and Creation
Brand Strategy – B2C
Details
From identity into reality. Often you have to follow your heart and follow your path consistently. This is what happened to the Anleitner family from Bad Kötzting. The aim was to create something special, strange and individual as a successor to the est. “Bärwurzquelle”. But even more than that, something unique, identity-driven and new should be created. And so we have been accompanying Christina and Johannes Anleitner since '21 on their way from their own identity into the new reality. Cheers!
The Jury‘s Statement
The bold turnaround from a decades-old, traditional family business in Bad Kötzing to a modern indulgence brand with a special experience value and regional reference was achieved at a high level of design and creativity. The strategy of building the new Anleitner Erlebnis.Brennerei brand on the three pillars of "enjoyment", "host culture" and "good times" has resulted in an attractive positioning that clearly and distinctly sets the brand apart from the competition. A holistic and consistent brand work across the entire appearance, which emotionally unites tradition and modernity and makes the brand tangible for all senses in the product world as well as in the online store and the distillery on site in Bad Kötzing.
