health tv - Transformation zur digitalen Multichannel-Gesundheitsplattform
Winner
Excellence in Brand Strategy and Creation
Brand Strategy – B2C
Details
health tv understood early that media usage behaviour is changing due to digital tools. That's why we have developed our brand into a digital multichannel platform. The goal is to offer health content on different channels and thus constantly adapt the content to the needs of the target group and therefore reach them faster and more directly.
The Jury‘s Statement
Health tv has set a milestone in modern health communication with its impressive transformation into a digital multichannel health platform. By skilfully linking high-quality health content on various digital channels, the portal proactively reacts to the changing media usage habits of its target group. By combining authentic, emotionally touching stories with medical expertise, health tv creates a unique combination of trust, credibility and user engagement. This remarkable strategy sets the brand apart from others and makes an important contribution to promoting a health-conscious society.
