GLÜCKSGEFÜHLE Festival
Winner
Excellence in Brand Strategy and Creation
Brand Strategy – B2C
Credits
Company / Customer
Designer
Details
GLÜCKSGEFÜHLE - The name says it all, at the GLÜCKSGEFÜHLE Festival at the Hockenheimring. Our mission is to create a world of countless GLÜCKSGEFÜHLE experiences for visitors, both in terms of communication and on site, and we have succeeded. The entire look & feel, our design, our colors, our logo and our concept are based on the basic idea "Does this trigger GLÜCKSGEFÜHLE in you?". Over 135,000 visitors at the premiere in 2023 speak for themselves.
The Jury‘s Statement
The GLÜCKSGEFÜHLE Festival at the Hockenheimring has received a remarkable response with its unique approach to inviting visitors into a world full of moments of happiness. More than 135,000 people at the premiere in 2023 testify to a concept that is not only touching, but also memorable. With a well thought-out design and a clear concept, which on the question "Does the HAPPINESS trigger in you?" This event impressively demonstrates how brand and emotion can go hand in hand. It creates an atmosphere that generates real enthusiasm and solidarity not only on site, but also in the communication before it.
