Kampagne für Bad Reichenhaller
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Classic Campaign
Details
If you often don't eat meat, you should make sure you have an optimal supply of the important trace elements iodine and selenium. Sounds complicated, but with the new AlpenJodSalz with selenium from Bad Reichenhaller it's really easy! The launch campaign focuses on this product benefit for the relevant target group of flexitarians, vegetarians and vegans: with strong colours, striking typography, a clear message and a charming TV spot including high-speed effects.
The Jury‘s Statement
Bad Reichenhaller, the most famous salt brand in Germany, has achieved a strong performance in brand communication with its launch campaign for the new AlpenJodSalz with selenium. The campaign specifically addresses a growing target group that feeds off meat, and manages to communicate the product benefits clearly and attractively with strong colors, a striking typography and a charming TV spot. The successful integration of the new product into the existing range is particularly striking thanks to an attractive packaging design that looks both new and familiar. With this campaign, Bad Reichenhaller is able to clearly differentiate itself from the competition and further consolidate its position in the industry.
