1–365, Anleitung zur Alltagsflucht
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Classic Campaign
Details
Heidlmair presents some emptiness in book format at the turn of the year 22/23. Emptiness to linger in, 365 pages deep. One line per page to indulge in escapism. One line per page to cross out pragmatic daily plans. 365 lines per 365 pages for 365 days, each line a small, spontaneous guide to escaping everyday life. Each line an attempt to counter the productive imperative of activity with a little deceleration magic.
The Jury‘s Statement
Heidlmair, a name that invites you on a journey of a special kind. With "1-365, Anleitung zur Alltagsflucht" (1-365, a guide to escaping everyday life), Heidlmair presents a creative work that impresses with its uniqueness in classic brand communication. Each of the 365 pages offers a small but effective inspiration to escape from everyday life and thus provides a remarkable counterpoint to the hectic pace of life. This project not only impresses with its originality, but also fosters a deeper connection to the brand through personal moments of calm and reflection.
