1 Kilo by Heidlmair
Special Mention
Excellence in Brand Strategy and Creation
Brand Communication – Classic Campaign

Details
An object, light and edges, 72 mm high, 72 mm wide, 72 mm deep, made of aluminium, milled and engraved, weighing 1 kilo. An object that fulfils no clear function and negates conventional usefulness. 1 Kilo by Heidlmair (An Ode to the Abstract) is intended to challenge ways of thinking, sensitize and invite us to look beyond utility. An ode to the abstract is an ode to the possible.



