Hau ab' (D) OOH
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Classic Campaign
Details
Travelzoo® is the club for travel enthusiasts. 30 million members worldwide receive exclusive offers and unique experiences personally selected by deal experts. The provocative D(OOH) campaign aimed to increase brand visibility and interest in Travelzoo. KPIs monitored the growth of brand awareness, user interest, website traffic, and registrations. The measurement of campaign success was conducted through surveys and analyses.
The Jury‘s Statement
Travelzoo has achieved a remarkable increase in brand awareness and engagement with its (D)OOH campaign in Germany. The use of provocative messages and the integration of members' faces not only attracted attention, but also created an intensive connection with the target group. The campaign was characterised by a clever combination of creativity and a data-driven strategy, resulting in significant increases in website traffic and member sign-ups. The approach to brand communication clearly set Travelzoo apart from other brands and shows how targeted provocation in advertising can lead to exceptional results.
