SERVING SOLUTIONS
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Classic Campaign
Details
PAPSTAR is well-known for its disposable tableware and service packaging, among other things. The company consistently uses renewable raw materials in its products and is increasingly dedicated to developing solutions in line with circular material flow management. Through a widespread campaign in selected trade magazines, PAPSTAR expresses its commitment to sustainability under the slogan "SERVING SOLUTIONS".
The Jury‘s Statement
PAPSTAR, known for its disposable tableware and service packaging, has positioned itself as a role model in sustainable brand communication with SERVING SOLUTIONS. Through targeted use in trade magazines and the consistent focus on renewable raw materials, the campaign specifically addresses different customer segments and impressively demonstrates how economic success can be reconciled with social and environmental responsibility. The individually tailored messages, coupled with a clear commitment to circular economy and sustainability, convince in terms of brand communication. The commitment to a sustainable future sets PAPSTAR apart from other brands and shows how brand work can be linked to social relevance.
