Abo-Kampagne Gürzenich Orchester Köln
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Classic Campaign
Details
The internationally successful Gürzenich Orchestra Cologne inspires people and makes them want to hear more music. That's no problem if you have a subscription for the season. We combine these two factors in a humorous campaign with people who simply can't get enough of classical music. Stylishly staged with a twinkle in their eye and with a clear message, they manage to get people excited about the subject and successfully sell subscriptions.
The Jury‘s Statement
With its subscription campaign, the Gürzenich Orchester Köln has created a humorous and stylish communication strategy that not only inspires classic lovers, but also actively encourages them to subscribe. Through the creative staging, which conveys the desire for more music with a wink, the campaign addresses a broad target group and successfully promotes the sale of subscriptions. This approach is distinguished by originality and charm from traditional marketing strategies and creates a unique connection between brand and music lovers. By inspiring people for the topic of music, the campaign makes a valuable contribution to cultural cultivation and promotion.
