TePe zeigt Karies den Vogel
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Classic Campaign
Details
The message of TePe was conveyed through this campaign: TePe is not focusing on striving for perfect smiles, but rather for a healthy smile. Jürgen Vogel, who stands by his trademark—the striking smile resulting from his differently sized interdental spaces—supported TePe in its educational efforts out of conviction.
The Jury‘s Statement
TePe has achieved an extraordinary communication performance with the campaign for the 25th anniversary of the company supported by Jürgen Vogel. By focusing on the authentic and distinctive smile of Jürgen Vogel, the brand conveys the message of a healthy smile in an inspiring way. This campaign shows that effective brand communication not only informs, but also touches the heart and mind.
