#lotteleben
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Classic Campaign
Credits
Company / Customer
Designer
Details
The Lotte Lemke Center in Cologne Zündorf is one of the most modern senior centres in Germany. And it needs employees! With the new centre, AWO Cologne is daring to make a real new start - with the aim of providing care that employees can be proud of. In a bold campaign, we created a spirit of optimism among the employees and brought the cultural values identified in the team to the outside world, to which the employees have committed themselves.
The Jury‘s Statement
The Arbeiterwohlfahrt Kreisverband Köln stands for social commitment and the improvement of care quality in Germany. With "#lotteleben", the organization has created a campaign that not only creates a positive mood of optimism among employees, but also effectively conveys the cultural values of the nursing home to the outside world. Through a targeted and authentic communication strategy that starts both digitally and directly with the people, the team was able to generate a lot of attention and occupy important positions in the Lotte Lemke Center in Cologne Zündorf. This remarkable commitment shows a profound change in the perception and presentation of nursing professions and thus represents a very good contribution in the world of brand communication.
