100-Jahre Phoenix Contact-Festival
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Brand Events
Details
In August '23, Phoenix Contact celebrated its 100th anniversary with a unique festival at the UNESCO World Heritage Site Zollverein. Over 7,000 employees embarked on a journey to the company’s roots, complete with a music lineup and tailor-made edutainment. The contemporary brand message enhanced employee identification and fostered cross-location team spirit. The 100-year festival connected guests to the company’s origins, turning them into ambassadors of corporate culture.
The Jury‘s Statement
Phoenix Contact celebrated its 100th anniversary with an impressive festival at the UNESCO World Heritage Site Zollverein, which brought together over 7000 employees. This event built a bridge between tradition and modern corporate culture and shaped the employees through a creatively designed music and edutainment program to lively brand ambassadors. The innovative combination of company history with contemporary communication methods not only promoted identification with the brand, but also strengthened team spirit across locations. Such an engagement in brand presentation illustrates how profound and influential well-considered communication measures can be in the design of a lively and uniform corporate culture.
