Markenstrategie LIGRE – Einführung der neuen Marke und der ersten Produkte (youn und siji)

With the LIGRE brand, the traditional company Gronbach presents an impressive debut in the field of portafilter espresso machines. With a design approach worth mentioning, which makes the machines icons of modern kitchen architecture, and an innovative direct sales model, LIGRE proves that it is possible to successfully position itself in a saturated market and build a close customer loyalty. The clever combination of high-quality product quality, sustainable value and digital community maintenance creates a new dimension in the brand experience. LIGRE not only focuses on excellent coffee enjoyment, but also on a holistic brand world that inspires customers and establishes a strong, international brand presence.