Pop-up-Store im KaDeWe
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Brand Events
Details
145 Vodka impresses with its excellent quality and outstanding design. The combination of award-winning product substance, unique bottle design, and a surprising brand experience—both physically and digitally—is evidence of progressive brand management. The 145 Vodka pop-up store in the internationally renowned KaDeWe attracted a lot of attention, increased brand awareness, and confirmed the exclusive positioning of the brand.
The Jury‘s Statement
With its pop-up store in KaDeWe, the Munich-based family-owned company One Four Five has impressively demonstrated how quality, design and enjoyment can be combined into a remarkable brand experience. The concept of the store convinced with a creative staging of the 145 Vodka brand, which stands out in the super premium segment thanks to its award-winning product and unique bottle design. The innovative use of augmented reality in marketing created an interactive experience that captivated the target group and significantly increased brand awareness.
