Patientenkampagne Tu das Richtige!
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
Our idea deliberately and proactively addresses perhaps the most critical point in the customer journey of snorers on their way to therapy. Namely at the peak of suffering, when the decision is made to finally tackle the snoring problem seriously. Since people have only gathered theoretical information online and have had bad experiences with ineffective cheap products, they are frustrated but also want to find a solution. We get to the heart of this dilemma for our CGs with striking images and claims and postulate: Tu das Richtige!
The Jury‘s Statement
ResMed’s campaign "Do the right thing!" for the Narval CC sleep splint, a new benchmark in addressing and educating people with sleep apnea. This campaign is characterized by an exceptionally direct, empathic communication and a deep understanding of the target group. The concise visualization of the problem and the clear call to action make it possible to effectively reach those affected and sensitize them to a medically sound therapy option. The campaign thus proves that comprehensive brand communication can be far more than just product presentation - it can change lives.
