#FORCHHEIMliebtGOLD

On the occasion of being awarded the German Brand Award in Gold, the marketing agency anthrapink has bathed its city of Forchheim in gold. In a multi-stage image campaign with guerrilla marketing elements, attention was drawn to the many great companies in the city, something that "the Forchheimer Grantler" often overlooks. Anthrapink aimed to give back to their city with their own award and to create a positive atmosphere.