#Klimai

Yello Strom, based in Cologne, was one of the first brands in the electricity market liberalised in 1999. Today, the company supplies around 900,000 people and offers not only green electricity, but also digital products and services. In order to meet the requirements and needs of customers in the face of climate change, the brand underwent a comprehensive rebranding with a new strategic direction. The core content "Optimism + Sustainability" was emotionally translated into the slogan "Good Energy". In line with the new strategy, the company launched a holistic 360° campaign under the hashtag "#Klimai - Protect the climate the way you like it!", which was aimed at the target group across all channels. The appeal was well received and generated a large number of creative ideas on how to make your own contribution to climate protection in everyday life. This not only helped the climate, but also created an emotional connection to the Yello brand through the likeable storytelling, which utilised its charisma perfectly. The way in which an activation was turned into a consistently implemented, holistic and fully integrated campaign is outstanding.