Regionale Glasfaser-Kommunikation
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
The fibre optic expansion in Germany is one of the focus topics for Deutsche Telekom. End customers are addressed locally throughout Germany, depending on the specific requirements of a region. 480Hz manages Telekom's fibre optic communications completely in-house. From the development of the CI, to the conception of the advertising material, to production control, all measures are implemented in the agency.
The Jury‘s Statement
With its regional fibre-optic communication, Deutsche Telekom creates highlights in the demanding and dynamic world of brand communication. Through a skillful regionalized approach, it is possible to generate attention for the topic of fiber optic expansion and to noticeably strengthen the brand proximity to end customers. The project is characterized by creative diversity and efficient implementation via various media channels. This achieves a profound and sustainable communication effect, an example of exemplary customer-oriented communication.
