360° Campaign - wiLLBe x adlicious
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
A contemporary customer journey was created through the selective choice of digital touchpoints in combination with analogue channels. The 360° approach for the launch of the wiLLBe app in Germany focussed in particular on increasing awareness in conjunction with performance peaks. This successfully led to a significant increase in conversions among new users of the app.
The Jury‘s Statement
The campaign "wiLLBe x adlicious" for the investment app of the Liechtensteinische Landesbank is characterized by a successful fusion of digital innovation and traditional brand strength. With a mix of digital and analog channels, it was possible to create a high brand awareness in a hitherto untapped market. The intelligent use of brand performance strategies made it possible to communicate precisely and effectively with the target group, while at the same time ensuring sustainable brand building. This project combines creative excellence and strategic foresight by successfully anchoring the wiLLBe brand in consumer awareness.
