Es liegt in unserer Natur. Gaensefurther Mineralwasser
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Credits
Company / Customer
Details
"It's in our nature. Gaensefurther mineral water" - this claim marks the start of a new era in the company's almost 150-year history. The brand's image will be aligned even more clearly with the needs of consumers. Gaensefurther's imagery will be adapted accordingly. The campaign's images combine local places of longing with people who experience their everyday moments of happiness accompanied by Gaensefurther - quite simply, without frills.
The Jury‘s Statement
With its campaign "It is in our nature", Gaensefurther Mineral Water has created a communication that fits seamlessly into the needs and desires of consumers. Through the careful realignment of their brand message and the integration of a powerful world that focuses on simple happiness and the connection with nature, Gaensefurther succeeds in loading the brand emotionally and authentically. The campaign is characterized by a clear, unfussy message that sets the brand apart from the competition and gives it a distinctive profile. The impressive response to the campaign, both in the perception of different age groups and in the positive sales development, confirms the success of this strategic realignment and its implementation.
