DeutschlandCard Jubiläumskampagne 2023
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
In 2023, DeutschlandCard celebrated its 15th anniversary. For this, DeutschlandCard developed a multichannel campaign to maximise reach and activate new and existing DeutschlandCard members. The POS and digital channels were optimally linked with smart gamification elements, among other things.
The Jury‘s Statement
The DeutschlandCard celebrates its 15th anniversary with a remarkable multichannel campaign that bridges the digital and physical worlds. Through the creative use of gamification elements, it is possible to redefine the interaction with over 4 million participants and to create an unforgettable brand experience both online and at the point of sale. Winni, a charming CGI character, contributes significantly to strengthening brand loyalty and increasing entertainment value. This holistic approach impressively shows how innovative marketing and a deep understanding of the customer experience can achieve exceptional results.
