Sparkasse Markenkampagne 2023
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Credits
Company / Customer
Designer
Details
Confusing times need clear finances. In its 360° brand campaign, Sparkasse shows how important it is to be financially well-organised in the face of growing inflation and rising energy prices. Creatively surprising with its own song, an imaginative world and visually exciting motifs, the campaign tells the story of how confusing life has become - and positions Sparkasse as a supporter that takes people's issues seriously and spreads confidence.
The Jury‘s Statement
With a creative brand campaign, Sparkasse focuses on financial stability in times of rising inflation and energy prices. With a specially composed song, an imaginative world and visually impressive motifs, the Sparkasse picks up on the current challenges and positions itself as a reliable supporter. The campaign convinces with its claim to communicate complex financial topics in an understandable and hopeful way and strengthens trust in the brand. An exemplary approach that shows how creative excellence and empathic brand communication can create real added value.
