o2 Grow-Kampagne
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Credits
Company / Customer
Details
“can do” means constantly exceeding oneself and striving to be better. But how does this coincide with fixed mobile phone tariffs? It doesn’t! As o2 we’ve therefore introduced a tariff that grows with and adapts to our customers’ needs. A first on the market. Brought to life with a cross-media campaign that grows beyond itself: from a pure product campaign to a holistic brand experience.
The Jury‘s Statement
With the "o2 Grow" campaign, Telefónica Germany demonstrates remarkable brand communication and presents an offer that dynamically adapts to the needs of its customers. The creative realisation of the campaign, which tells the story of a girl's path to becoming a dancer, impressively symbolises the growth potential that o2 promises its users. By seamlessly integrating the campaign into various media formats and anchoring it in people's real lives, the campaign not only attracted attention but also touched people emotionally.
