Wolters-Kluwer Kleos 2.0
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
Why just okay when you can have super? Changing conditions in today's legal market require law firms to increase productivity, reduce costs, automate processes, improve client services and solve complex compliance and security requirements. The campaign for the ideal solution “Kleos” from Wolters-Kluwer shows the target group what is important.
The Jury‘s Statement
Wolters Kluwer has created an exemplary brand experience with Kleos 2.0. The campaign impresses with its exceptional design and clear, target-group-oriented communication that transforms complex office processes into a pleasant lightness. With a focused use of colors and a consistent typographic implementation, Kleos 2.0 clearly stands out from the competition. This remarkable campaign has successfully increased the visibility of the brand not only in Germany, but also in other European markets.
