R+V - Gelebte Markenstrategie
Winner
Excellent Brands
Insurance
Details
With the brand promise "You are not alone.", R+V not only creates a unique positioning among the competition, but it also captures the spirit of the times. With our products, we provide solutions for greater peace of mind and financial security. We don't leave people on their own and don't just support them with financial resources.
The Jury‘s Statement
Founded in 1922, R+V Versicherung’s initiative "Living Brand Strategy" impressively demonstrated how deep and sustainable the cooperative values and the brand promise "You are not alone. in all areas of customer interaction. With comprehensive solutions for financial security and peace of mind, R+V stands out from other players in the insurance industry. This thoughtful and cordial implementation of the cooperative idea makes R+V an example of how brands in 21. Living social responsibility and at the same time generating entrepreneurial success.
