Allianz Direct Brand Refresh
Winner
Excellent Brands
Insurance
Details
In a stagnant insurance sector, Allianz Direct is emerging as a digital disruptor, aiming to lead the digital insurance market in Europe. Through a bold refresh of our brand, we are transitioning to an independent identity while preserving the essence of our parent brand. With bright colours and dynamic design, innovative digital strategies and a commitment to customer centricity, Allianz Direct is reshaping the industry - digitally unbeatable and always with the vision of becoming Europe's #1.
The Jury‘s Statement
Allianz Direct has repositioned itself as an innovation leader in the insurance market by undergoing a digital transformation and achieving visible independence from the parent brand. A dynamic redesign and a fresh, digital approach characterize the realignment, which aims to offer customers an intuitive and accessible experience. With a clear focus on user centricity and creating positive insurance experiences, Allianz Direct stands out from the competition through a differentiated brand identity.
