Markenidentität für eine Campingversicherung
Winner
Excellent Brands
Insurance
Credits
Company / Customer
Details
We combine digital excellence with straightforward insurance policy processing and always align with the needs and feedback of the camping community. This attitude reflects our commitment to innovation, customer proximity, and the creation of products that provide real value. Inspired by camping passion, we have developed the 'Smiling C', symbolizing inner lightheartedness. Our brand is a sustainable design system - entirely developed independently inhouse.
The Jury‘s Statement
Camping friends are characterized by a brand that is not only characterized by an inviting smile in the logo, but also by a strong emotional bond and a deep understanding of the needs of the camping community. With the clear vision of making camping carefree and safe, a real connection is established with the camping friends. This new approach, coupled with a deep understanding of the community, makes camping enthusiasts an outstanding example of excellent brand work in the insurance industry.
