ERGO macht Versichern einfacher - mehr als nur Kommunikation
Winner
Excellent Brands
Insurance
Details
The insurance market is saturated and competitive and in the midst of digital change. Its brands stagnated in terms of awareness, preference, and profile. This was also the case for ERGO, which sharpened its brand profile in 2021: The new brand promise "ERGO makes insurance easier" was the basis for a new strategy, a new brand campaign, and the expansion of sponsorship activities. Today, "ERGO makes insurance easier" is ERGO's attitude, self-image, and success factor for inspiring customers.
The Jury‘s Statement
ERGO, a leading brand in the highly competitive insurance market, will sharpen its profile from 2021 - with the new brand promise "ERGO makes insurance easier". With a clear focus on customer needs and the consistent implementation of a strategy that makes insurance easier, the insurer has increased its brand awareness - and intensified customer loyalty. A brand campaign, the creative integration of sponsorship and "simple" brand experiences along the entire customer journey have contributed significantly to the positive development of the brand. The clear focus on brand work and the consistent commitment to customer centricity position ERGO as a pioneer in the industry.
