Preis & Leistung
Winner
Excellent Brands
Insurance
Details
Price and performance. The yin and yang of the insurance industry. The holy grail, the Garden of Eden, and the treasure of Silver Lake – united in a campaign that boldly, succinctly, and humorously brings good insurance to both men and women.
The Jury‘s Statement
Service in a different way: WGV-Versicherung's "Price and performance" campaign makes a positive, light-hearted contribution that impressed. With a fresh and cheeky approach, it conveys the most important message: good insurance needs nothing more and nothing less than a good relationship between price and performance. The diverse formats of the commercials, which were distributed via various platforms, demonstrate the strategic adaptability of the project. The humorous interpretation of insurance benefits stands out pleasantly from conventional approaches and makes the brand unmistakable.
