INTER Versicherungsgruppe
Winner
Excellent Brands
Insurance
Details
As an insurance group, we are taking care of our customers to secure their future and support them on their lives' journey. Our brand positioning with our values "human. committed. inspiring." developed with the agency "Esch. The Brand Consultant", is the basis for a future-proof brand image that puts customers at the centre of attention. The team from "wirDesign" is responsible for our new, unique corporate design.
The Jury‘s Statement
With its brand initiative, the INTER Insurance Group has impressively demonstrated what profound and authentic brand work can look like. With the claim "human. committed. inspiring." the brand has not only repositioned itself, but has also brought its customer orientation back into focus. The consistent integration of values at all touchpoints has created a coherent and lively brand world that inspires customers and employees alike. This exemplary implementation shows what modern brand management in the insurance industry can look like.
