ZIEHL-ABEGG
Winner
Excellent Brands
Industry, Machines & Engineering
Details
By adopting TikTok quite early (2020), ZIEHL-ABEGG, a previously obscure B2B company, gained public attention with which it established a positive employer image for itself. Publishing on TikTok was accompanied by an “offline” PR effort via print, TV, radio and lectures at universities and industry associations. The ZIEHL-ABEGG brand was additionally supported by hosting special events.
The Jury‘s Statement
Thanks to its pioneering work with TikTok, Ziehl-Abegg has made a name for itself far beyond the usual communication channels in the industry. With a creative strategy that encompasses both digital and traditional media channels, the company has succeeded in building a positive employer image and significantly increasing its profile. Its presence at events and the organisation of its own events have positioned Ziehl-Abegg as an attractive employer. This innovative approach to brand communication sets the company apart from its competitors and shows how the creative use of digital platforms can increase visibility and attractiveness in a traditional industry.
