Schaeffler – Aufbau & Aktivierung einer führenden Motion Technology Brand
Winner
Excellent Brands
Industry, Machines & Engineering
Details
Schaeffler's role in the market has changed fundamentally over the years. Schaeffler has long been more than just an automotive and industrial supplier. Driven by trends such as electrification and automation, Schaeffler has developed into a Motion Technology Company. Through purpose-driven brand management & 360° activation, the company has succeeded in building a future-oriented brand, breaking up the image of a pure automotive supplier and uniting the organization behind a strong brand.
The Jury‘s Statement
Schaeffler has impressively reinvented itself by establishing and activating itself as a leading motion technology brand. Through targeted brand management and comprehensive 360° activation, the company has succeeded in expanding its image as an automotive and industrial supplier and positioning itself as an innovative and future-oriented player in the fields of electromobility, Industry 4.0 and renewable energies. The consistent involvement of employees as brand ambassadors emphasises the authenticity and credibility of this transformation.
